12 RESPONSIBLE
CONSUMPTION
AND PRODUCTION
CONSUMPTION
AND PRODUCTION
Finding positive impact
Carla Serrano
Chief Strategy Officer
MEMBER OF THE EXECUTIVE COMMITTEE
Publicis Groupe
Our clients need creative business solutions that are respectful, breakthrough and effective – while also being highly relevant to each respective audience. In this highly fragmented landscape, inspiring action through exceptional creativity is a powerful lever to sustain people’s trust and to meaningfully and sustainably transform our society. Generative AI will improve the efficacy of direct dialogue between brands and customers, thanks to the realization of true personalization at scale.
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Responsible marketing
The Group promotes responsible and sustainable marketing. It has two levers: technology and ethics. In a world subject to numerous cyber threats, the Group intends to contribute to helping consumers protect themselves.
Nigel Vaz
CEO PUBLICIS SAPIENT
MEMBER OF THE EXECUTIVE COMMITTEE
AI will fundamentally change how we identify, approach and address some of the biggest problems faced by our clients, their customers, our company, and the world. Today, Publicis Groupe is injecting AI into our own capabilities, becoming an intelligent system that connects the knowledge of the enterprise to the individual – bringing the power of everyone to the power of one – and advancing how we innovate and respond to our clients’ expectation and unlock new opportunities. The challenge is to use AI in a responsible way, with rules and transparency, that places the ethical use of AI in the context of all the people it touches and pays attention the environmental impact, designing to limit energy consumption, avoid e-waste and data pollution. Our digital choices are part of the power of harnessing digital for good to create better outcomes for people while continuing to fight against Climate change.
CSR in our agencies
How do our agencies integrate CSR or sustainability issues into their daily work?
A.L.I.C.E.
Publicis Groupe
N.I.B.I.
Publicis France
Once and For All coalition
Publicis Media US
A.L.I.C.E. (Advertising Limiting Impacts & Carbon Emissions) is a proprietary carbon calculator created in 2017, used for more than 250 clients in 50 countries to measure the carbon footprint of projects and reduce their environmental impacts. In the United States, the United Kingdom, Poland and Canada, Media teams have integrated A.L.I.C.E. measures into their tools such as Growth.OS or PMX, or Lighthouse. This approach makes it possible to provide clients with a tailor‐made proposal, integrating performance and carbon footprint, even if all market players are not yet at the same maturity level. Work is underway to integrate the measurement of the use of generative AI, in particular conversational use. The calculation methodology is provided by Bureau Veritas as an independent expert.
Creativity and technology for good
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Innovation & partnerships
Each employee contributes to the emergence of new ideas and different approaches; we encourage boldness as a lever for innovation. It is time for cooperation, collective intelligence and the combination of various skills and expertise to achieve the set objective. The OnceForAllCoalition is an interesting example.
Dave Penski
Chief Executive Officer
MEMBER OF THE EXECUTIVE COMMITTEE
Publicis Media US
At Publicis Groupe, we are fortunate to have real-time data that allows us to understand very closely the consumer behavior and to anticipate their expectations, adding a key driver: increasing the positive impact of their choices. Generative AI will help us to finetune content to nearly everyone’s interests. All type of media, platforms and other channels are requiring customers’ attention. To transform attention into action, we are providing to our clients’ unique capabilities.
VivaTech
VivaTech
GM and Netflix going EV
The Community, USA
Barilla Passive Cooking
LePub Millan
VivaTech
Watch the video VivaTech'
VivaTech (created by Publicis Groupe and Groupe Les Echos‐Le Parisien) is an innovation accelerator that connects start‐ups, technology leaders, major corporations and investors responding to our world's greatest challenges (education, health, science, innovation, economy, inclusion, sustainability/climate, etc.)
Every year, VivaTech organizes the largest Start‐up and Tech event in Europe. Over the course of four days, the entire tech world gathers in Paris to discuss the most disruptive topics in the ecosystem and to preview innovations from around the world. VivaTech has become the unique place where business and innovation meet. The latest edition in June 2023 brought together in Paris more than 150,000 visitors from 174 countries, 2,800 exhibitors, 11,400 start‐ups and more than 2,600 investors.
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Data protection & Janus Training
DATA PROTECTION
Data is at the heart of effective communication, which must respect basic rules such as non-intrusiveness, preserving the free will of everyone (e.g.: rule of consent), and inform them about the intended use of the data collected. With our clients, we want to ensure that the freedom of each consumer is rigorously respected and that their data is protected.
JANUS TRAINING
The Janus Group Code of Ethics is the body of rules and behaviours that employees are trained to follow in the course of their work. Janus incorporates internal processes and standards and the chain of responsibility. These internal standards are designed to ensure that agencies operate smoothly in all their dealings with clients, suppliers and other stakeholders.
ETHICS TRAINING
ETHICS TRAINING
EMPLOYEES TRAINED IN THE JANUS CODE
- Anti-bribery & corruption : 80%
- Data protection : 84%
- Data security : 84%
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Responsible procurement
Suppliers, large and small, are business partners. Social issues (human rights, working conditions, anti-corruption, protection of personal data, health and safety, diversity and inclusion, etc.) and climate issues (reduction of carbon emissions, action plan, etc.) are part of the business relationship. Global Procurement Department leads a vendor Management Programme to reinforce our screening on all of these aspects.
RESPONSIBLE PROCUREMENT : Learning & Development (New window)"
RESPONSIBLE PROCUREMENT
PRE-CONTRACT
- Publicis Groupe CSR for Business Guidelines
- Self-Assessment P.A.S.S Platform
- CSR EXTERNAL EVALUATION by a third party
5 AREAS
- Risk analysis & Financial analysis
- Anti-corruption & Bribery
- Data Protection
- Information System Security
- CSR: Social & Environmental
Post-contrat
- Compliance & progress
- Regular Business Review
P.A.S.S
Publicis Groupe
WEConnect - Women's Forum
Women's Forum
DARTY - LONG LASTING REVIEWS
Publicis Conseil
P.A.S.S
170 new local suppliers assessed in P.A.S.S.
Publicis Groupe
170 new local suppliers assessed in P.A.S.S.
In 2022, 70 new suppliers (from China, India, Vietnam, Hong Kong, United States, France, United Kingdom, Germany, etc.) were assessed on P.A.S.S, with each receiving individualized support (Average score: 42/100). This reduced number compared to 2021 is due to ongoing technical work aimed at achieving a more comprehensive integration with other supplier information systems.